Case Study: Apple- Merging Technology, Business, and Entertainment

Question 1

1. Customer focus - Apple is driven by customer satisfaction and ensures customer are deeply involved in product development and application development.
2. Resources and capabilities - Apple invest in research and development to take advantage of new technologies, improve facilities and cloud infrastructures.
3. Strategic vision - Apple has a clear alignment of its vision, mission, and business leadership and goals.
4. Branding - Apple is the leader in brand loyalty as it has achieved cult status with its authentic product image.
5. Quality focus - Apple has an outstanding commitment to quality. 

Question 2

• Employees - John Lin created a prototype of a remote control for the iPod and took his prototype to Macworld, where he found success.

• Executives - Jeff Holden, CEO of Pelago Inc, when he created his social networking company he fully intented to follow the conventional wisdom for how to build a sizable, fast growing software company.

Case Study: New Technology- Who or What is Responsible

Question 1

- They facing serious financial problems.
- They facing a massive distribution problem, as result many stores lacking Hershey products before Halloween and Christmas.
- The pharmaceutical distributor Fox Mayer caused te company to announce a $500 million lawsuit          against SAP and Andersen Consulting, British Organization.

Question 2

- Flexible: Must be able to quickly respond to the changing needs of the organization.
- Modular and open: Must have an open system architecture, meaning that any module can be                                                interface, with or detached whenever required without affecting the other                                              modules.
- Comprehensive: Must be able to support variety of organizational functions for a wide range of                                        business.
- Beyond the company: Must support external partnerships and collaboration efforts.

Case Study: Air Asia- Now Everyone Can Fly

Question 1

• Air Asia has low cost fare compare to other firm
• Air Asia has low distribution cost
• Pioneered low cost travelling in Asia then followed by other firm
• Has been monopoly Malaysia Airlines for a long time.
• The first airline to implement unassigned seat

Question 2

The Porter's generic strategies that was applied by AirAsia is broad cost leadership. Air Asia has low cost fare compare to other firm. AirAsia operates in broad market. Asia's largest low fare,no frills airline. Pioneered low cost travelling in Asia then followed by other firm.

Question 3

Air Asia Buyer Power
Air Asia assessed by analyzing the ability of buyers to directly impact the price to pay for an item. As an example Air Asia giving  a low cost travelling to their customers. Many airline has high buyer power because of many choices.

Air Asia Supplier power
Air Asia have high supplier power when they are the only airline that offer ticket at lower cost and lower supplier power when they have competition from other airline. Air Asia use private exchange because they are currently the main customer of the Airbus A320. The company has place an order of 175 units of the same plane to service its route.