Question 1
- Customer focus - Apple is driven by customer satisfaction and ensures customer are deeply involved in product development and application development.
- Resources and capabilities - Apple invest in research and development to take advantage of new technologies, improve facilities and cloud infrastructures.
- Strategic vision - Apple has a clear alignment of its vision, mission, and business leadership and goals.
- Branding - Apple is the leader in brand loyalty as it has achieved cult status with its authentic product image.
- Quality focus - Apple has an outstanding commitment to quality.
Question 2
- Employees - John Lin created a prototype of a remote control for the iPod and took his prototype to Macworld, where he found success.
- Executives - Jeff Holden, CEO of Pelago Inc, when he created his social networking company he fully intented to follow the conventional wisdom for how to build a sizable, fast growing software company.
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